ahmed zaki
IBM iX
DESIGN RESEARCHER
Band 7 Consultant
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01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN UX DESIGN & RESEARCH
USABILITY TESTING
95%
CONCEPT VALIDATION
90%
HEURISTIC EVALUATION
85%
USER PERSONAS
90%
JOURNEY MAPPING
90%
PROTOTYPING
85%
MARKET RESEARCH
90%
MY APPROACH TO UX DESIGN & RESEARCH
02 PORTFOLIO
UX DESIGN & RESEARCH PROJECTS. SEE MORE >
03 Experience
July 2023 - December 2023
Frito Lay Inc.
January 2023 - July 2023
Associate UX Strategist
Led and fostered close collaboration with a cross-functional team of 10 engineers and designers
to oversee the development and successful implementation of a comprehensive portfolio
comprising 15 features and updates for an internal employee mobile app, catering to a user base
exceeding 25,000 individuals. Achieved a 98% on-time delivery rate for all feature releases.
Successfully facilitated 3 design thinking workshops, spanning both online and in-person formats,
each with active participation from over 25 participants. These workshops played a pivotal role in
nurturing a corporate culture rooted in alignment, fostering mutual understanding, and uniting
diverse teams in pursuit of shared business objectives.
Provided mentorship to junior UX researchers and interns, significantly contributing to their
professional development and growth within the organization.
Frito Lay Inc.
Junior UX Strategist
Led a cross-functional team in planning and executing 8 user research projects, consistently
meeting project deadlines and budgets.
Developed and executed UX roadmaps, research plans, templates, and standardized procedures
with a sharp focus on data-driven methodologies, geared towards obtaining top-quality qualitative
and quantitative feedback while aligning with client expectations.
Strategically proposed and secured client approval for a usability analytics dashboard, aimed at
optimizing the user experience through data-driven design decisions and providing client teams
with real-time visibility into tool UX performance.
January 2022 - January 2023
Frito Lay Inc.
August 2021- November 2021
UX Researcher
Conducted 150+ hours of usability and concept validation testing for 30+ software tools that
resulted in a 10% increase in employee productivity.
Generated detailed user research reports, facilitating clear communication of findings and
actionable recommendations to cross-functional teams and key stakeholders.
Developed user journey maps and personas to identify pain points and enhancement
opportunities. Collaborated closely with designers to align user requirements with product design,
leading to a 15% increase in user satisfaction ratings.
MTX Group
Associate Product Manager Intern
In this three month program, I am an Associate Product Manager part of the Products & Solutions team. My responsibilities include: leading efforts in designing and building solutions for Public Sector Industry Verticals at MTX, research and create user stories/use cases for various products/solutions, and lead product development of internal software aimed to optimize team operational efficiency.
2019-2021
Project Steps LLC
Founder
Led two cross-functional teams to design, develop and maintain user-friendly software:
A personalized mobile app that rewards users for their daily walking
Analyzed 200+ user reviews of competitors apps and interviewed 500+ end users to identify
common user needs and frustrations that shaped the initial software design, resulting in a well-
received product with a 4% churn rate.
Established strategic partnerships with DSCID group (350+ local businesses), GNC, Subway, and
Panda Express to bolster the app's marketing appeal and credibility. Achieved significant user
adoption with over 2,300 users (900 active) within the first 6 months of launch.